“What makes our new meal prep offering uniquely Blue Apron is that we did not compromise on variety. Kozlowski noted that Blue Apron’s new offering addressed the common feeling of food boredom many consumers feel when embarking on a week’s worth of meal prep. The company said it plans to expand this offering nationally later this year. The pricing of ' Meal Prep by Blue Apron' is $8.99 per serving or $71.92 per box with free shipping and is currently available to customers in select states along the east coast and Mid-Atlantic. “Meal Prep by Blue Apron fits squarely within our strategy to unlock more flexibility in our service while serving a new segment of customers,” said Kozlowski. the typical 30 minutes it takes to make a one, two-serving meal), but the process ultimately saves times for customers during the week as they have eight prepared meals that can be taken to work for lunch or reheated at home for dinner. “This practice of preparing whole meals in advance to better suit schedules, manage portion size, and help reach health goals has become a movement, fueled by a network of passionate online influencers, blogs, cookbooks, and over 11 million #mealprep posts on Instagram,” said Blue Apron CEO Linda Kozlowski.Īccording to Blue Apron, its meal prep offering requires more preparation time up front than its other meals options (as much as 90 minutes vs. The trend has sparked several how-to guides online for busy consumers looking to take advantage of the time-saving and healthy practice as the meals are portion-controlled and fulfill core macro nutrient targets. The term 'meal prep' generally refers to the weekly preparation of meals for multiple days.
Emulsifiers, stabilizers, hydrocolloids.Chocolate and confectionery ingredients.Carbohydrates and fibers (sugar, starches).Plant-based, alt proteins, precision fermentation.
0 kommentar(er)
